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Mapping The Customer Journey
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8 Customer Journey Map Examples To Inspire You | Edrawmax from www.edrawsoft.com
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A customer journey map is a visual representation of every interaction a customer has with a brand along their customer journey. The purpose of customer journey mapping is to understand what customers go through and improve the quality of your customer experience, ensuring consistency and a seamless experience at all touchpoints and across all channels. Customer journey mapping helps you to: Ensure that every piece of marketing is relevant, targeted and personal.
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